About Us

We explore Hurb's business and society’s problems to create and test different hypotheses to find the best solutions based on technology while we are having fun.

"We are all mad here"

Caio Santos Caio Santos

Caio Santos

Research and Development Eng.

Cauê Melo Cauê Melo

Cauê Melo

Software Eng.

Let s create
something impossible?

"Why, sometimes I've believed as many as six impossible things before breakfast."

Lewis Carroll - Alice in Wonderland

João Ricardo João Ricardo

João Ricardo

Hurb Founder

Lucas Cruz Lucas Cruz

Lucas Cruz

Research and Development Eng.

Michelle Musafir Michelle Musafir

Michelle Musafir

Product Designer

Prashaant Ranganathan Prashaant Ranganathan

Prashaant Ranganathan

Research and Development Trainee

Rayssa Vanucci Rayssa Vanucci

Rayssa Vanucci

Operation Manager

Rebecca Bortolami Rebecca Bortolami

Rebecca Bortolami

Service and Graphic Designer

Victor Kato Victor Kato

Victor Kato

Head of the Loon Factory

Who We Are

We’re working to build a place where the processes and culture make it easier to make radical breakthroughs — repeatedly.
Our recipe for Loon Factory:
Anyone in any field can take a moonshot. Not all moonshots have to include a science or technology breakthrough.
Each of our moonshots sits at the intersection of these five ingredients:

  • A huge problem in the world that affects millions or billions of people

  • A radical, sci-fi-sounding solution that may seem impossible today

  • A technology breakthrough that gives us a glimmer of hope that the solution could be possible in the next 4-8 years What if solving one problem could unlock solutions to thousands more?

  • Always on investing in Education for Brazilians through partnerships with academies, scholarship, and technology, our returns can be measurable in many ways, one of them is five years from now, the consequences of our investment can be the creation of many "competitors" of Loon Factory in Brazil hopefully much better than us.

  • Always invest in art because it is fun and we like it.


What We Do

Product Design

Product Designers are professionals with experience in design projects and technology skills. They can collaborate with other areas and communicate with stakeholders. They also have analytical and research skills to understand user and market needs and problem-solving and critical thinking skills. As a result, they can work independently, manage projects and meet deadlines.

Service & Graphic Design

The service and graphic designer is responsible for creating and developing visual solutions to enhance the user experience with products and services. In addition, they work closely with other teams, such as developers, researchers, project managers, and UX specialists, to ensure that products and services meet user needs and expectations.

Software Engineering

The Software Engineer in Research and Development Laboratory will design, develop, and test software for research applications in a high-tech laboratory environment. They have a passion for innovation, technology, and discovery, with strong problem-solving and critical-thinking skills.

Research and Development Engineering

The Research and Development engineer is responsible for providing specialized and technical knowledge in research and assisting in developing new products and technologies. They work collaboratively with the team members to conduct experiments, analyze data, and produce technical reports. The research and development specialist is also responsible for keeping current on the latest developments in their expertise and providing advice and guidance to other team members.

Operation Manager

The Operation Manager oversees the lab's daily operations, ensuring that productivity and quality goals are achieved. They have experience in team leadership, project, and operations management, and excellent communication and problem-solving skills.

Our Partners